OUR LEADS
From years of collated data we learned that traffic didn’t simply convert into high value leads. That traffic had to be nurtured in it’s various stages. We call this buying process the sales funnel. Often a buyer will first seek education on an industry, then compare and review options before making a final decision. We target and offer them what they need at every stage of this journey which will eventually lead to you the business. This is called lead nurturing, we have over time acquired or developed the sites on the consumer buying journey for the several types of industry we work in. These sites include news sites, comparison sites, reviews sites, RSS feeders and more. This gives us the unique ability to provide targeted, filtered and qualified leads at an industry beating price.
Unlike traditional SEM companies, we re-invested our profits back into creating a platforms that work across industries and with different sizes of client. We can capture the right consumer for your business at correct stages in the buying cycle.
WHAT MAKES US SPECIAL
OUR SERVICES
IMPROVED LEAD QUALITY
We didn’t just set out to deliver leads cheaper then everyone else, we also wanted to make sure that the lead was of the highest possible quality. After all a good lead often turns into extra business for our clients, which in turn increases our repeat business. So we looked at all the factors that affected lead quality and worked on all of them, we think you will be happy with the results. We realize that lead quality can never be 100% perfect, but we are always doing our best to get there.
- Targeting
More or less every business has a primary target market, they often profile high value existing customers to see what characteristics a good lead would have. This can include geographic location, gender, interest, socio demographic groups and more. We look at these attributes and use our technology to find the right source of leads for your business.
- Filtering
Clients that opt for our pay for performance model pay a fixed price per lead. So they let us know exactly what their minimum requirements are for a lead, in order for their marketing ROI to be great. These filters can range from requirements for a minimum spend to a lead being a new homeowner. We then set these filters up on their form.
- Validation
This is when we look at the form data that users are submitting. We make sure the data matches the required fields, for example a US phone number must be a certain amount of numeric characters or an email must contain an @ sign. We then provide notifications whilst a user is completing a form prompting them to enter the information correctly. This has helped us drastically reduce both human error and bogus data submission.
- Verification
Verification takes validation a step further. It’s more then just checking the format of data fields, it’s about physically checking phone numbers and verifying that emails actually exist. That wasn’t enough for us so we wen’t a step further and introduced our own lead detective software. This software checks our leads against databases to check for bogus leads.
- Conversion Optimization
We don’t just make sure we increase targeted traffic to your website, we make sure it converts at the best possible rate. So we use a mixture of analytics tools, heat maps, AB testing and scroll maps to make sure that the layout and content is at it’s most optimal to convert as much of the targeted traffic into real customers as possible..
Pay Per Click Campaigns
If your company is currently doing a pay per click campaign? Or need to start a pay per click program? Our in-house Google certified PPC experts will be able to create and manage your account. For existing campaigns that have history, once we access your PPC account, we will review keywords, ad text, landing pages, negative keywords, bids, conversion rates etc. We will then create a plan that will be tailored to the goals of the campaign. Our PPC experts, along with our creative team of content writers and website designers’ will work together to achieve a cohesive and uniform message between content, ad text landing page etc. for your business.
We will then review and perform a campaign launch call with your team. This call will cover the goals of the campaign, landing page, and how the campaign will work. Once you provide us your approval, the account will be reviewed and checked for any errors or changes needed then launched. You will receive weekly performance reports that cover essential metrics, such as impressions, clicks, conversions, goal completions, etc. You will also receive a monthly progress report call from our campaign manager to cover the above information and optimization moving forward.
OUR PROCESS
- We will perform a market/demographic analysis on your industry
- We then create or review your account by researching your keywords, ad copy, landing page design, etc.
- A call will be set up to review the campaign prior to launch with your team
- Weekly performance reports will be provided to you after your campaign launches